With over 15 years of experience in professional makeup, Layali has made a name for herself thanks to her unique touch and deep understanding of women's beauty and confidence. From this passion and artistry, the idea of launching her own makeup brand was born, one that bears her signature and accumulated experience.
Layali is not only a skilled makeup artist; today, she is an entrepreneur and founder of an Emirati brand that seeks to provide high-quality beauty products that meet the aspirations of the local market and compete with international brands.
"I founded this brand because I believe that beauty should be personal, luxurious, and give women self-confidence. The UAE was the first platform, and now it's time to expand."
Layali relies on the UAE market as a launchpad, characterized by its high purchasing power and sophisticated aesthetic culture. However, this market also demands quality, innovation, and uniqueness. Therefore, its brand focuses on:
Layali is now seeking to expand its presence within the UAE by entering the most famous malls and beauty stores, and is also planning regional and global expansion.
Layali UAE is a vital center for the beauty and luxury trade, thanks to its advanced infrastructure, thriving tourism, and luxury shopping culture.
“Success in the UAE is not only achieved through product quality, but also through a comprehensive experience that makes the customer feel special and appreciated.”
The brand plans to open points of sale in key locations such as:
In addition, it is launching an online store with regional and international shipping options.
Layali believes that beauty is not just an outward appearance, but an inner feeling that reflects character and confidence. Therefore, her brand strives to be more than just beauty products, but an inspiring experience for every woman.
“I have always been behind the scenes, beautifying and enhancing women’s self-confidence. Now, I offer them tools that make each one of them feel her best, every day.”
Layali is steadily moving toward her vision of building a luxury Emirati beauty brand, launched from Dubai to the world, based on passion, quality, and empowerment.
The first Emirati brand for makeup and skin care
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